Kiff - Season 2 - Launch
The Challenge:
Promote Season 2 of Kiff in a new way that can appeal to every bunny- showcasing the series joyful spirit while keeping the established fan base top of mind. The campaign needed to reward returning viewers by seeding in familiar Season 1 moments and fan-favorite characters like Helen, even as it welcomed new audiences through character-driven humor and repeatable comedy.
My Role:
Senior Manager, Writer/Producer and Creative Lead on Season 2 promotional assets. Responsibilities included shaping the primary trailer and developing distinct creative executions across cutdowns, with hands-on editorial direction and copywriting throughout to ensure each piece felt thoughtfully crafted and tonally specific to the show. Worked closely with cross-functional partners across strategy, scheduling, social, and PR to align creative with campaign timing, stunt moments, and key beats throughout the rollout. Plus lots of squirrel and rabbit puns…it would’ve been nuts not to.
The Work:
The creative leaned into Kiff’s most infectious qualities — physical comedy, repeatable character moments, and unapologetic joy — while weaving in recognizable beats for fans who already knew her world. Rather than treating shorter formats as trims, “cutdowns” were designed as original creative and around established beats - like Kiff’s happy bounce. Familiar characters and moments, including fan favorites like Helen, were layered in to deepen recognition and reward existing viewers.
Highlighted Creative:
Kiff S2- “Bananas” Trailer
Kiff S2 - “All New Tails” :30
Kiff S2 - “Float” :15
Kiff S2 - “Trouble” :15
The Results:
The campaign delivered a cohesive, character-forward promotional package that reinforced Kiff’s tone and personality heading into Season 2.
Kiff received strong critical recognition, with The New York Times naming it one of the best TV shows of 2025, praising its humor and broad appeal for both kids and parents.
Season 3 was ordered by Disney Channel, extending the series’ franchise momentum beyond the Season 2 rollout.
The show’s positive reception — praised for its character-driven comedy, family-friendly humor, and animation style — helped amplify awareness and sustain engagement around the campaign.